Reality Hub Point-of-Use Help

Spring 2018

My roles: Strategy Lead, Copywriter


Climate Reality Leaders, trained by Al Gore to give climate presentations, were having some trouble downloading their slide decks successfully from the Reality Hub community.

The comments on the slide decks were full of reports of minor yet annoying issues. For example, Leaders didn’t understand that when the deck links opened in Box and Box didn’t show a preview, that didn’t affect their ability to download the deck.


With the blessing of the Reality Hub team, I wrote some concise, friendly point-of-use helper text that appears on every deck download page. Negative comments seemed to decrease (we’re still tracking that), and the helper text resulted in a new opportunity to steward the Reality Hub voice, rather than allowing the site’s voice to be driven by the comments of frustrated members.

Point-of-Use Helper Text (click to expand)