UX content strategy & content design
Content doesn’t have to be mysterious—it’s just an expression created for an audience into a medium and sent through a channel. Content strategy and content design often overlap and stretch into each other’s roles, but in general, strategy sets the strategy and design executes.
When I first entered the field of content strategy in 2018–2019, I thought I was a career switcher. But once I started organizing, mapping, shaping, collaborating on, creating, QA-ing, and iterating on content, I realized I’ve always been a content strategist and content designer.
(Thanks to John Alderman for the conversation that helped me connect the dots between editorial work and digital content strategy.)
Design Technology @ AT&T
Currently, I’m a senior content strategist in a small-but-mighty group called Design Technology at AT&T. I work alongside designers, researchers, and my fellow content strategists to dig into and solve hard problems that affect millions of employees and customers.
Portfolio
Contact me for the password.
Creative Center @ Schwab
As a UX content strategist on assignment at Creative Center, the internal agency at Charles Schwab, I worked on brand awareness campaigns and financial marketing content for various channels, including web, email, social, video, and even an interactive table for a conference booth.
My primary job in this role was to design content that helped people understand personal finance products and concepts, from robo-advisers to options trading strategies. To that end, I did things like:
Help clients refine objectives
Analyze journeys and conversations
Advocate for usability testing and creative testing of prototypes
Perform gap analyses
Scaffold brand voice for various products and channels
Map content to business objectives and recommend success metrics
Collaborate with marketing copywriters and art directors
Here are few things I worked on:
An interactive touchscreen table for a conference booth
A user-centered redesign of prospect website pages on investment products and philosophies, including shopping, routing, and learning pages
A video-centric brand storytelling website migration and scaling strategy