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Content Strategy

Currently, I’m a UX content strategist on assignment at Creative Center, the internal agency at Charles Schwab. As a member of the UX Strategy team, I help copywriters and art directors develop content that meets user needs and business goals, including

  • emails

  • videos

  • landing pages 

  • learning content

  • B2C and B2B content

  • social posts

  • banner ads

  • events

  • cross-channel experiences


Recent Projects

Here are few things I’ve been working on recently (some so recently that I don’t have screenshots yet!):

  • An interactive, touch-screen table at a conference booth

  • A user-centered redesign of prospect and learning webpages on investment types

  • A nurture email campaign for a robo-investing product

  • A video encouraging retirement plan participants to take advantage of expert consultations

  • A revitalization campaign and welcome experience for a medical association community

  • A student-centered redesign of a university program website


Previously

Before I became a dedicated content strategist, I practiced aspects of content strategy in adjacent roles.

As a community strategist at Personify Community, I helped nonprofits and associations build online community spaces and engage their constituents, volunteers, fundraisers, and other stakeholders in meaningful ways. My clients included

  • The Climate Reality Project

  • The American Heart Association

  • The Environmental Defense Fund

  • The Aspen Institute

  • The United Nations Girl Up Foundation

As coordinator of the Online Writing Lab at St. Edward’s University, I built and maintained an online writing mentorship program. I oversaw the program website, workflow, interactions, resources, workshops, events, and assessments, and I mentored traditional, nontraditional, and first-generation students as well as faculty.

As an editor in K–12 publishing and academic nonfiction, I worked with writers and stakeholders through all stages of the publishing process, on print and digital products.