Reality Hub Point-of-Use Help

Spring 2018

My roles: Strategy Lead, Copywriter

Problem

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Climate Reality Leaders, trained by Al Gore to give climate presentations, were having some trouble downloading their slide decks successfully from the Reality Hub community.

The comments on the slide decks were full of reports of minor yet annoying issues. For example, Leaders didn’t understand that when the deck links opened in Box and Box didn’t show a preview, that was normal.



Solution

With the blessing of the Reality Hub team, I wrote some concise, friendly point-of-use helper text that appears on every deck download page. Negative comments diminished, and the helper text resulted in a new opportunity to steward the Reality Hub voice, rather than allowing the site’s voice to be driven by the comments of frustrated members.

Point-of-Use Helper Text (click to expand)